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Sports media rights enter ‘greatest period of disruption in their history’

Speaking at SportNXT, a three-day thought leadership summit in Melbourne, leading media executives urged a more symbiotic relationship between broadcasters and rights-holders to avoid being surpassed by more dynamic organisations.

At a discussion on ‘Sport & Media in 2030’, all panellists were adamant that "broadcasters will have to reimagine and reinvent themselves to stay ahead of the game", said Sanjog Gupta, chief executive of Disney-owned Indian pay-television broadcaster Star Sports. “Profound and generational [changes] in consumer behaviour are underway,” he added.

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