Sports Decision Makers Summit turns spotlight on Women’s sport sponsorship

Hot on the heels of Sunday’s Fifa Women’s World Cup final in Lyon, next week’s high-powered Sports Decision Makers Summit London will focus on the business of the sponsorship of women’s sport with the input of some of the most knowledgeable and incisive individuals working in the field.

Kelly Simmons MBE, director of the women’s professional game at The Football Association will join Y -Sports managing partner Sally Horrox on a panel which will look at the evolution of women’s sports sponsorship and the unique opportunities it offers to build brand and achieve business objectives. They will be in discussion with SportBusiness Sponsorship editor Matthew Glendinning.

They will be followed by a keynote presentation from Chrissy Fice, brand director at Vitality Insurance, who will look ahead to the company’s sponsorship of the upcoming Netball World Cup and where women’s sport sits within Vitality’s wide-ranging  sports and lifestyle portfolio.

The Sports Decision Makers Summit, at The Rosewood, High Holborn, on July 9 and 10 will deliver authoritative and stimulating keynote addresses and insightful panel discussions designed to deliver the intelligence members of the C-suite audience need to make smarter business decisions.

Other keynote speakers include: Timo Lumme, managing director of television and marketing at the International Olympic Committee; IAAF chief executive Jon Ridgeon; Andreas Zagklis, secretary general of basketball’s world governing body Fiba; Steve Davis, president of Fanatics International; Andrew Hampel, president of Legends International, and Garry Cook, executive vice-chairman of Gfinity. They will be joined by a host of other C-suite executives and influencers.

Organised around a series of business-critical subject strands, the Sports Decision Makers Summit ushers in a new era of tightly focused, data-driven events, designed exclusively for the people whose decisions shape the future of sport.

The Sports Decision Makers Summit agenda will embrace media, sponsorship, the Game Day Experience, Fan Engagement, eSports and Finance.

Other speakers include:

Sponsorship: Guillaume Sabran, Uefa; Murray Barnett, Formula 1; Michael Flynn, CEO of DataPowa.

Media: Bhavesh Patel, Global head of digital, beIN Media; Stefan Kuerten, Executive director, Eurovision Sport; Tony Singh, chief commercial officer, England and Wales Cricket Board.

The Game Day Experience: Michael Cole, CTO of the European tour and Ryder Cup; Paul Samuels, Senior VP, Anschutz Entertainment Group; Christopher Lee, Partner, Populous.

Fan Engagement: Sarah Lewis, secretary general, International Ski Federation; Gareth Balch, Managing Director, Two Circles.

Finance: Keith Harris, football deal maker and director Everton FC; Majid Ishaq, Rothschilds; Jonny Nye, managing director 23 Capital.

Esports: Ralph Reichardt, CEO, ESL; Alban Dechelotte, Riot Games; Nicholas Bescombes, Esport advisor to the Global Association of International Sports Federations

The detailed agenda and full event information are now available at