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SportiveWays agency opens Dubai office, rebrands logo

Image: Sportiveways

Barcelona-based sports marketing agency SportiveWays has opened an office in Dubai to boost its growth in the region.

Founded in 2014 by chief executive José Rey, a former global sponsorship sales executive at FC Barcelona, the company diversified beyond the sponsorship sector with the launch of the sports representation and intermediary company SportiveTalent at the end of December.

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