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China sports industry market value and participant numbers continue steady rise

China’s General Administration of Sport and National Development and Reform commission expects total consumer spending in the sports and fitness industry in China to hit CNY1.5tn (€196bn/$221bn) in 2020, according to a report by Chinese data intelligence company QuestMobile.

The overall value of the Chinese sport industry has risen sharply in recent years. In 2016, it was valued at $276bn, an 11.1-per-cent increase from the year before. In 2017 it grew by another 15.7 per cent year-on-year to $320bn.

QuestMobile’s report also showed the number of sports and fitness participants in China has also increased by 1.7 per cent year-on-year to hit 64.22 million in May 2019.

Sports and fitness mobile app users are currently at over 60 million, with popular domestic fitness apps like Keep showing significant user growth. Users of these apps spent close to four hours a day on their apps, primarily on tracking their movements like walking or jogging.

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