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Shell extends technical deal with Ducati racing teams

Oil company Shell has extended its longstanding Technical Partnership with Ducati motorcycle racing teams for three more years until the end of 2022.

Shell has partnered with Ducati in World Superbike since 1999, and in MotoGP since 2003. According to industry sources, the new deal is worth between €4m ($4.5m) and €5m per year.

Shell is also the title sponsor for the Malaysia MotoGP, which takes place this weekend. This deal is for four years, from 2017 to 2020, and is thought to be worth a little under €1m per year. Shell has first option to renew after 2020.

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The partnership with Ducati, the leading motorcycle racing brand, is important to Shell for a number of reasons. On the track, it acts as a testing ground for the development of Shell’s products, such as the Shell Advance motorcycle lubricant and Shell V-Power engine fuel.

Shell also gets branding on both wheels of Ducati’s MotoGP bike, the front wheel of the factory bikes for the World Superbike series, and on the rider uniforms.

Away from the track, Shell Advance motorcycle oil and Shell V-Power fuel is chosen for all road bikes that leave the Ducati factory in Bologna, Italy.

Vicky Boiten-Lee, general manager of lubricants marketing at Shell, said the deal represented a clear commitment from Shell to Ducati and the MotoGP and World Superbike series.

She added: “The renewal of this Technical Partnership with Ducati will be invaluable to the continued innovation and development of Shell Advance and Shell V-Power, using our learnings from the racetrack and providing them to bikers all over the world through our high performing and efficient products.”

Since the relationship began in 1999, Ducati teams have posted more than 200 race wins and seven riders’ titles in the Moto GP World Championship and the World Superbike Championship.

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