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Seifert, Axel Springer shed light on new sports streaming platform

DFL CEO Christian Seifert speaks after DFL general assembly on March 16, 2020 in Frankfurt (Photo by Arne Dedert/Pool/Getty Images)

Christian Seifert, the former chief executive of the German Football League (DFL), has said the new streaming platform planned with Axel Springer should be not looked upon by rights-holders as a short-term means to significantly raise revenue, while the publishing house’s chief executive, Mathias Döpfner, has revealed that “tens of millions” of euros are being planned for investment in the venture.

Seifert recently formed a joint venture with Axel Springer to create a new German streaming platform that will focus on sports away from football. Seifert’s Reedstreet Ventures holding company created a media start-up with the Germany-based Axel Springer, which is taking a majority stake in the as-of-yet unnamed entity.

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