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Santos signs up Fox Lux as latest shirt sponsor

(Photo by Wagner Meier/Getty Images)

Brazilian football club Santos has added to its array of kit sponsors with lighting specialists Fox Lux.

The brand will hold the designation of back-of-shirt sponsor at the club until June 2021.

This will mostly see the Fox Lux logo displayed on the kit, but in the Copa Libertadores, the company will display the logo of its Famastil brand.

In addition to the shirt sponsorship, the assets involved in the agreement include exposure at the club’s training ground, on interview backdrops, the team bus and across social media platforms.

Eloir Pereira Padilha Jr., Fox Lux marketing manager, said: Having our brands related to sports, and specifically to football, is very rewarding. We are side by side with passionate fans and we can strengthen our relationship with this audience, since our product line aims precisely to offer solutions for people’s domestic and professional routines.”

The brand joins electronics company Philco in gaining visibility on the back of Santos’ shirt. Also part of the club’s kit sponsorship portfolio is electronics company Philco, bean speciliasts Kicaldo, gambling brand Casa de Apostas, online office stationery retailer Oceano B2B, food and beverage company Kodilar, educational platform Unicesumar, and oral health services brand Orthopride.

Marcelo Frazão, Santos’ marketing and communication executive, said: “Santos today is a reliable and efficient platform for brand visibility, activations and digital deliveries. Even with all the challenges and uncertainties arising from the pandemic, we present our second new sponsor in this period.”