International sailing series SailGP has announced that it will return to race in the UK for its second season next year.
The town of Cowes, on the Isle of Wight, will be the fourth stop on the calendar for the second annual edition of SailGP, with the race set to take place over the weekend of 14 and 15 August.
Last month, SailGP organisers were claiming a total economic impact of $115m (€104.5m) for its five host cities in the first season, attracting 133,000 spectators. 24,000 of those watched in Cowes alone, where the event reportedly contributed as much as $24m to the local economy, despite weather conditions forcing organisers to compress the racing into a single day.
SailGP has already begun consultation with the Isle of Wight Council, Cowes Week Limited and ABP Southampton, its local partners, on how to grow the event for the second year, including plans for an expanded hospitality offering.
The second season will kick off in Sydney in February before moving on to San Francisco in May and New York in June. The remainder of the schedule is yet to be announced.
Earlier this year, SportBusiness spoke to Sir Russell Coutts, former yachtsman and one of the founders of SailGP, about the commercial model for the series.