Drinks giant Coca-Cola has dropped Wayne Rooney from its Coke Zero advertising campaign after high-level executives in the US branded him “disgusting” following allegations against his private life.
Fifa unveils details of final visit to 2026 World Cup candidate cities
World governing soccer body Fifa has announced it will visit Edmonton, Mexico City, Guadalajara, Los Angeles, and Toronto in its third and final leg of 2026 World Cup candidate host cities from November…
Bundesliga first to land CCTV deal as European leagues face tough rights talks
The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season
ESA survey: Sponsorship industry confidence highest since Covid-19 began
European sponsorship industry confidence has reached its highest level since the Covid-19 pandemic struck in spring 2020, according to the European Sponsorship Association's ‘Sponsorship Sentiment Tracker’.
Orange ‘to pass up’ bid for LaLiga domestic rights
The Spanish division of telco Orange will not bid for domestic rights to Spain's LaLiga in order to avoid price inflation, the company's chief executive Jean-François Fallacher has said.