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River Plate’s home stadium named ‘Mâs Monumental’ under $20m agreement

(Photo by Marcelo Endelli/Getty Images)

Argentinean supermarket brand Mâs has acquired the naming rights to the ‘Estadio Monumental’, home to Primera División football side River Plate, for the next seven years until April 2029.

According to local news sources, the agreement is worth US$20m (€18.3m) over the term, or US$2.85m per year, and will contribute about 50 per cent of the income required for the planned redevelopment of the stadium.

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