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Research data to guide fan engagement panel at Sports Decision Makers Summit

Exclusive SportBusiness data showing the ways in which sports fans across Europe’s major markets respond to digital content and offers from clubs and promoters will fuel a key discussion on Fan Engagement at the Sports Decision Makers Summit in London on July 9 and 10.

Sarah Lewis, secretary general of the International Ski Federation (FIS), Gareth Balch, managing director of Two Circles and Russell James of the FA, will bring their depth of professional experience to bear to interpret the data and identify ways in which fan engagement strategies and techniques will develop to become more effective at a time when competition for consumer time, attention and spend has never been more intense.

Among the findings of the research are that many fans across all markets still don’t use the major social media platforms to follow sport, that more than twice as many fans in Italy (72 per cent) favour official club and athlete accounts as those in Germany and that in-venue food and drink offers are a key trigger with fans in the major European markets.

The panel will examine the data and go on to consider how data and technology can be used to create new and effective ways of connecting in a more personalised ways, reaching new audiences and establishing deeper levels of engagement.

The session promises to be one of the highlights of the Sports Decision Makers Summit at The Rosewood, High Holborn. The Summit will deliver two days of authoritative and stimulating keynote addresses and insightful panel discussions designed to deliver the intelligence members of the C-suite audience need to make smarter business decisions.

Organised around a series of business-critical subject strands, the Sports Decision Makers Summit ushers in a new era of tightly focused, data-driven events, designed exclusively for the people whose decisions shape the future of sport.

The agenda will embrace media, sponsorship, the game day experience, fan engagement, esports and finance.

Keynote speakers include: Timo Lumme, managing director of television and marketing at the IOC, Jon Ridgeon, chief executive of World Athletics, Fiba secretary general Andreas Zagklis, Andrew Hempel, president of Legends International and Steve Davies, president of Fanatics International.

Sponsorship: Guillaume Sabran, head of sponsorship and licensing, Uefa; Murray Barnett, head of global sponsorship and commercial partnerships, Formula One; and Michael Flynn, chief executive of DataPowa.

Media: Bhavesh Patel, global digital director, beIN Media Group; Stefan Kuerten, executive director, Eurovision Sport; and Tony Singh, chief commercial officer, England and Wales Cricket Board.

The Game Day Experience: Michael Cole, chief technology officer, European Tour and Ryder Cup; Paul Samuels, senior vice-president, Anschutz Entertainment Group; and Christopher Lee, managing director, Populous.

Fan Engagement: Sarah Lewis, secretary general, International Ski Federation; Gareth Balch, managing director, Two Circles.

Finance: Keith Harris, football deal-maker and director, Everton FC; Majid Ishaq, managing director, NM Rothschild & Sons; and Jonny Nye, managing director, 23 Capital.

Esports: Ralph Reichert, co-chief executive, ESL; Alban Dechelotte, head of sponsorship and business development, Riot Games; and Nicholas Bescombes, esport advisor to the Global Association of International Sports Federations.

Discussion and debate will be given context and direction by exclusive data drawn from a major research project to gauge the preferences and attitudes of 10,000 sports fans in the world’s most important sports markets enabling Sports Decision Makers Summit series to deliver on their promise to deliver unmatched value.

The detailed agenda and full event information are now available at www.sportsdecisionmakers.com.

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