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Reddentes follows Paralympics deal with Asian Para Games agreement

Yuan Weiyi, Tao Zheng and Wang Lichao celebrate after sweeping the medals for Team China at Tokyo 2020 Paralympics (by Dean Mouhtaropoulos/Getty Images)

Reddentes Sports, the Singapore-based sports media rights consultancy, will seek to increase the broadcast footprint of the Asian Para Games after being appointed the rights distributor for this year’s postponed event in Hangzhou for all territories in Asia except mainland China and Macau.

Reddentes’ appointment for the Para Games comes on the back of December’s announcement that it would be the rights-holder for the Paris 2024 Paralympic Games in eight markets (Singapore, Malaysia, Thailand, Indonesia, Chinese Taipei, Hong Kong, Philippines and Vietnam) and the exclusive distributor of broadcast rights in a further five countries (Bangladesh, India, Pakistan, Cambodia and Mongolia).

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