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Rajasthan Royals sign helmet maker Studds as associate sponsor

(Photo by Vishal Bhatnagar/NurPhoto via Getty Images)

Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer Studds Accessories.

As part of the agreement, the two-wheeler helmet manufacturer’s logo will feature on helmets and caps of the IPL team. Studds will also produce exclusive, co-branded limited-edition riding helmets, which will be available for purchase.

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