Premier League media rights bids due in 14 Asia-Pacific markets

Cristiano Ronaldo of Manchester United during Premier League action (Photo by Gareth Copley/Getty Images).

Bids are due today (Thursday) for English Premier League media rights for 2022-23 onwards in 14 Asian markets.

Would-be bidders have been mulling the opportunity since the tender was released in mid-December. The Premier League rights auction is a momentous event in sports broadcasting in Asia-Pacific, capable of defining the fortunes of the players involved in the coming years. It is also a bellwether for sports media rights values and other media industry trends.

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