The NFL Pittsburgh Steelers have become the latest mainstream pro sports franchise to jump into the esports world by partnering with the Pittsburgh Knights.
Solary esports team adds Lutti in latest Sportfive-brokered deal
French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency
Lotto backs Spanish esports outfit Team Queso
Italian sportswear brand Lotto has agreed a deal to sponsor Spanish esports organisation Team Queso.
From next year, players and staff at Team Queso will wear Lotto apparel
HP’s Omen brands sponsors Movistar Riders esports team
The HP-owned Omen brand of gaming laptops has become an official sponsor of the Spanish esports team Movistar Riders
Juventus and Astralis partner to form esports team
Italian Serie A club Juventus has partnered with Astralis Group, one of the world's most successful esports organisations, to create a new esports team