HomeNewsSponsorship & MarketingEsportsAustralia

Nivea secures naming rights for FIFA 21 Australian E-League

A gamer from the Malaysia team competes in the qualifying rounds of the eSports event between Malaysia and Vietnam at the SEA Games (Southeast Asian Games) in Manila on December 5, 2019. (Photo by TED ALJIBE/AFP via Getty Images)

Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)