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Newcastle United enters new era with PIF-linked shirt sleeve sponsor Noon.com

(Photo by Gareth Copley/Getty Images)

Saudi-owned Premier League club Newcastle United has secured a sleeve sponsorship deal with Noon.com, the Middle Eastern online shopping destination.

Noon.com is a joint venture between PIF – the sovereign wealth fund of Saudi Arabia, which took a majority stake in the club last year – and the Emirati billionaire businessman Mohamed Alabbar, the founder of Emaar Properties.

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