Online sports apparel and merchandise retailer Fanatics has expanded its partnership with the National Basketball Association to launch official online NBA stores across 10 markets in the Asia-Pacific region.
Our latest on Covid-19
Women’s World Team Squash Championship cancelled due to Covid upsurge in Malaysia
The 2020 Women’s World Team Squash Championship in Kuala Lumpur has been cancelled after the city was placed in lockdown to control the spread of the Covid-19 virus.
Initial signs with Australian Open, extra WTA event for quarantined players
The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
Domino’s Pizza to grow brand presence with Euroleague Basketball deal
Quick service restaurant chain Domino's Pizza has signed a central sponsorship agreement with Euroleague Basketball
NBA completes deal for 2020-21 season start
League, union agree on salary cap, luxury tax, and escrow provisions
NBA signs multi-year deal with IGT to offer ‘out-of-the-box’ gaming solution
The National Basketball Association has signed a multi-year agreement with business-to-business gaming provider International Game Technology to provide an ‘out-of-the box’ NBA gaming solution.
Microsoft’s NBA deal puts tech giant among the league’s highest-paying sponsors
The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.