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More top US sports leaders join speaker line-up at Sports Decision Makers Summit in Miami

Three more senior executives whose decisions shape the business of sport in the United States and beyond have been confirmed as speakers at the inaugural Sports Decision Makers Summit in Miami on May 6 and 7.

Al Guido, president of the San Francisco 49ers; Mark Lev, president of Fenway Sports Management; and Mike Zavodsky, chief revenue officer of BSE Global – owners of the Brooklyn Nets – join a stellar speaker line-up at the conference, conceived and organised by SportBusiness and Sportel for owners and C-suite executives.

Al Guido oversees all key business initiatives for the NFL’s 49ers and is chief executive of Elevate Sports Ventures. Guido led the sales team that made the 49ers’ Levi’s Stadium a reality and, under his leadership, it has become established as a 360-degree entertainment venue.

As president of FSM, Mark Lev brings 25 years’ experience of the industry to the day-to-day operations of the company. He has been intimately involved with many of FSM’s major business dealings, including its unique partnership with NBA superstar LeBron James. He has been an integral part in bringing many major special events to Fenway Park and in securing high profile sponsorship deals for Fenway Sports Group-owned properties, including Warrior Sports’ then record-setting kit deal with Liverpool Football Club.

As chief revenue officer, Mike Zavodsky oversees the ticketing, suites, sponsorship sales, and partnership marketing departments for all of BSE’s venues and businesses, including Barclays Center and the Brooklyn Nets. He was critical in securing New York Community Bank (NYCB) as the presenting partner for the Nassau Veterans Memorial Coliseum and was responsible for the naming rights partnerships for Barclays Center among other venues. He then oversaw the launch of Entitle, a naming rights company under BSE’s umbrella in partnership with Cooper Holdings, Inc.

They join an impressive array of confirmed speakers which includes:

  • James Pallotta, president and chairman of Serie A team AS Roma and co-owner of the NBA’S Boston Celtics
  • George Pyne, founder and chief executive of Bruin Sports Capital
  • Larry Scott, commissioner of the Pac-12 Conference
  • Sean Bratches, managing director of commercial operations at Formula One
  • Eelco van der Noll, head of partnerships and experiential at Anheuser Busch
  • Terrence Burns, executive vice-president for Global Sport at Engine Shop
  • Xavier O’Callaghan, head of FC Barcelona’s US operations
  • Charles Baker, co-chair of the sports industry group at O’Melveney
  • Sophie Goldschmidt, chief executive, World Surf League.

Sports Decision Makers ushers in a new era of tightly-focused, data-driven events, designed exclusively for the people whose decisions determine the direction of sports business. It will cover a range of topic strands including media, sponsorship, game day experience, betting, finance and fan engagement.

The Miami event is the first in as series which will move on to London where it will be staged at the Rosewood Hotel, High Holborn on July 9 and 10.

Discussion and debate will be given context and direction by exclusive data drawn from a major research project to gauge the preferences and attitudes of 10,000 sports fans in the world’s most important sports markets, enabling Sports Decision Makers Summit series to deliver on their promise to deliver unmatched value.

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