Payment services brand Mastercard has extended its sponsorship of the Olympique Lyonnais women’s team by becoming official sponsor of the home shirt for the coming season.
The extension will see the red and yellow Mastercard logo appear on the front of the players’ match and warm-up shirts for all matches of Division 1 Féminine, the top tier of women’s football in France. The Mastercard logo will appear on the pocket of the players’ shirts at all Uefa Women’s Champions League matches.
Software company Sword will retain the main shirt rights for European competitions.
Under the deal, Mastercard will also use its ‘Priceless’ platform to create experiences for supporters, which currently have limited access to the stadiums because of the Covid-19 pandemic.
Raja Rajamannar, global marketing and communication director and president of the healthcare division at Mastercard, said the platform would engage fans in a “unique and unforgettable way” during this challenging time.
He added: “As evidenced by its recent successes in national and European competitions, OL continues to be a leading figure in women’s sport as well as an organisation with which we are extremely proud to work. We believe that investing in the pioneers of the game and supporting inspiring role models is essential for everyone to unlock their potential.”
Last year, Mastercard extended its sports sponsorship portfolio by launching a partnership with OL and a team of ambassadors to encourage experiential engagements via the priceless.com site.
These experiences included the chance for fans to ask questions to favourite players in exclusive interviews, video content, and the possibility of winning a session of personalised digital coaching.
This season, fans will be able to find exclusive content about their favourite players and, for a limited time, register to be among the first to receive a jersey bearing the Mastercard logo.
A programme of virtual mascots will also be launched whereby young fans can greet the players from their homes while the team enters the stadium for the first match of the season on September 6.