Manchester United eyes Chinese growth with wide-ranging Alibaba deal

Victor Lindelof celebrates with Marcus Rashford after he scores his side's second goal during the Premier League match between Manchester United and Aston Villa (Photo by Stu Forster/Getty Images)

English Premier League football club Manchester United has today (Friday) struck an agreement with Alibaba Group, through which a range of content will be distributed across the Chinese e-commerce company’s platforms.

The deal grants Alibaba exclusive rights in China to selected first-team matches, highlights and localised original productions. A first-of-its-kind, dedicated United channel will also launch on Youku, Alibaba’s video-streaming platform.

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