LFP addresses ‘turning point’ for Ligue 1 with new brand campaign

The French Football League (LFP) has today (Tuesday) unveiled a new brand identity for Ligue 1 to capitalise on what it claims is a turning point in its history.

Starting from the 2018-19 season, Ligue 1 will be associated with the slogan ‘La Ligue des Talents’. The LFP said this slogan has been chosen to recognise the wealth of French football talent, with the national team having recently won the Fifa World Cup, as well as the new status and ambition of Ligue 1.

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