Austrian Bundesliga football club LASK has unveiled Kornspitz, the Austrian baked goods brand, as its new shirt sponsor
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Plus500 extends main shirt deal with Atlético Madrid
Spanish club Atlético Madrid has extended its main shirt sponsorship deal with trading brand Plus500 through the 2021-22 season.
Espanyol brings women’s team into Skoda sponsorship deal
Second-tier Spanish Segunda División side RCD Espanyol has signed a renewal with automotive manufacturer Skoda.
Real Madrid profits hit by Covid-19, warns of €300m revenue impact
Real Madrid has reported a profit of €300,000 ($363,000) for the 2019-20 financial year, a near €38m fall on the previous campaign, and has warned that it expects to take a revenue hit of close to €30…
Hamburg hires Bayern’s Mokrohs as director of brand, marketing and sponsorship
German football’s second-tier 2. Bundesliga side Hamburger SV has recruited Philipp Mokrohs as director of brand, marketing and sponsorship.