Despite the UK test case ruling in the House of Lords last week that set a precedent that the soccer World Cup in 2002 must be broadcast on terrestrial television if at all, rights holder Kirch has still not given up hope of interest from a pay-TV operator.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here
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