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KIN Partners step up sports ambitions with hiring of CAA’s Yegenoglu

UK sports and entertainment management company KIN Partners has hired Onur Yegenoglu as head of sport in an effort to aid the transformation of its sports division into a full-service sports agency.

Yegenoglu, who also becomes an executive board member, joins KIN Partners from Creative Artists Agency (CAA) where for the past four years he developed global partnerships for a range of talent and brand clients.

In the newly-created role, Yegenoglu will lead KIN Partners’ growth plans in the sport sector where he will seek to build on the company’s reputation for talent representation and intellectual property (IP) development.

In addition to developing KIN Partners’ talent portfolio and maximising individual commercial and partnership opportunities, Yegenoglu will work with right holders. KIN currently works with several leading sport properties – representing English Premier League football club Chelsea as its exclusive player endorsement agency – while it was the founding commercial arm of David Beckham’s Major League Soccer (MLS) franchise, Inter Miami.

The Chelsea deal was struck in KIN Partners’ former guise as Doyen Global, which it was named when launched in 2013. Doyen Global was founded by 19 Entertainment’s former senior vice-president, Simon Oliveira, and CAA’s senior executive Matthew Kay.

KIN Partners also played a key role in the launch of Otro. Global sports investment company Aser Ventures, the ownership group behind English football side Leeds United and international sports broadcaster Eleven Sports, last month entered into a ‘strategic partnership’ with US-based investment fund Corrum Capital Management.

As part of the move, Aser became a shareholder in Otro, the content studio which was originally founded as a footballer-backed streaming platform focused on player-related videos. The likes of Lionel Messi, Neymar Jr and Beckham are among the star players involved.