South Korean football's K League has reported significant increases in audiences for its digital content in 2020 compared to the previous season.
The league said the average maximum concurrent viewers - the peak live audience - for live streams of K League 1 and 2 matches on Naver and Daum, two of Korea's biggest digital media platforms, was 19,344. This is up 26.8 per cent on 2019, when the equivalent figure was 15,248.
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