HomeNewsSponsorship & MarketingCricketIndia

IPL’s Super Kings sign TVS Eurogrip as shirt sponsor

Imran Tahir of the Chennai Super Kings celebrates (Photo by Robert Cianflone/Getty Images)

The Chennai Super Kings Indian Premier League cricket franchise has agreed a deal for tyre brand TVS Eurogrip to become its principal sponsor for three years from 2022.

As part of the agreement, which runs until the end of the 2024 IPL season, TVS Eurogrip will receive brand exposure on the front of the Super Kings’ shirts.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Cricket
Sponsorship & Marketing

Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer…
Cricket
Sponsorship & Marketing

The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…
Cricket
Events

The Board of Control for Cricket in India (BCCI) has opened the bidding process for the right to own and operate teams in the Women’s Indian Premier League ahead of its debut season this year.
Cricket
Media

The Board of Control for Cricket in India (BCCI) has launched a tender for rights to the Indian Premier League Twenty20 tournament for the next five-year cycle, with an e-auction to be held to determine…