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IPG and Redstrike join forces to develop LPL, target other sports rights

Bhanuka Rajapaksa playing a shot during the T20 international match between Sri Lanka and South Africa at R.Premadasa Stadium on September 12, 2021 in Colombo (by Isuru Sameera/Gallo Images/Getty Images)

Innovative Production Group, the commercial rights-holder of the Lanka Premier League Twenty20 cricket competition, has established a joint venture with UK-headquartered agency Redstrike.

The joint venture will see Dubai-based IPG become the cricket and media arm of Redstrike, an entity which will be led by Redstrike commercial director and former commercial director of Cricket Ireland, Dennis Cousins.

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