HomeNewsMediaCricketSri Lanka

IPG and Redstrike join forces to develop LPL, target other sports rights

Bhanuka Rajapaksa playing a shot during the T20 international match between Sri Lanka and South Africa at R.Premadasa Stadium on September 12, 2021 in Colombo (by Isuru Sameera/Gallo Images/Getty Images)

Innovative Production Group, the commercial rights-holder of the Lanka Premier League Twenty20 cricket competition, has established a joint venture with UK-headquartered agency Redstrike.

The joint venture will see Dubai-based IPG become the cricket and media arm of Redstrike, an entity which will be led by Redstrike commercial director and former commercial director of Cricket Ireland, Dennis Cousins.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here