Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide
Hyperice brings in Lakers as first NBA team partner
Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear partnership with the National Basketball Association's Los Angeles Lakers
BioSteel brings in Toronto Raptors as latest NBA partner
The National Basketball Association’s Toronto Raptors have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team.
NBA’s Cavaliers team up with ESP to boost global outlook
NBA basketball franchise the Cleveland Cavaliers has entered into partnerships with ESP Properties and Property Consulting Group (PCG) to promote its brand outside North America by securing international commercial deals.
Raptors to play remainder of 2020-21 NBA season in Tampa
The National Basketball Association's Toronto Raptors have announced they will finish the 2020-21 season in Tampa, Florida, due to ongoing Covid-19 travel restrictions