HBO Max, WarnerMedia’s upcoming video-on-demand streaming platform, will “ultimately” include live sports programing, AT&T chief executive Randall Stephenson has revealed.
In an earnings call, Stephenson cited WarnerMedia’s existing rights partnerships with the NBA, MLB and NCAA basketball, particularly through the Turner media networks. But it is unclear if new streaming rights will be sought.
“You should assume that ultimately HBO Max will have live elements: unique live sports and premium sports,” Stephenson told investors. “Those are going to be really, really important elements for HBO Max.”
He added: “We have some great exclusive content in The Bleacher Report, from NBA to soccer, European soccer. So a lot of opportunities to take advantage of unique content deals we have in WarnerMedia.”
HBO Max, which will also include news and entertainment, is set to debut next spring. More details about the service will be announced on October 29.