HomeNewsSponsorship & MarketingMulti-SportUnited Kingdom

Glasgow 2014 announces outdoor ad deal

Glasgow’s 2014 Commonwealth Games organisers have today announced that outdoor advertising space in and around venues will be offered to its official sponsors.

Games sponsors at partner and supporter level will have first option to secure advertising space from the media owners in January 2014 before space outside regulated event zones is offered back to the open market. Media owners who have agreed to work with Glasgow 2014 include JCDecaux, CBS Outdoor, Clear Channel, Forrest Media, Primesight, SPD Media, BlowUp, Ocean Outdoor, Ubiquitous and T4 Media.

Glasgow 2014 deputy chief executive Ty Speer said: “The look and feel of the city at Games time, particularly close to venues, will be transformed with Games branding, messages and colour.

“It is therefore incredibly important for us to keep a consistency across all our sites and to protect the rights of our sponsors, whose support is vital to the success of the Games. This collaboration between the key outdoor advertisers will ensure that can happen.”