Sports data and technology company Genius Sports Group has agreed a long-term deal with the Argentinian Football Association (AFA) encompassing exclusive live data and integrity rights
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Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Konami adds Santos to football sponsorship portfolio
Japanese video game developer Konami has further enhanced its football sponsorship portfolio by agreeing a deal with Brazilian Campeonato Brasileiro Série A team Santos.
Liga MX adds Heineken’s Tecate to sponsorship portfolio
Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor
Sheffield United adds Pulseroll as first-team supplier
English Premier League club Sheffield United has added muscle recovery equipment provider Pulseroll to its sponsorship portfolio for the remainder of the current season and the entirety of 2021-22
Pague Menos pharmacy chain joins CBF portfolio in second tier
The Brazilian Football Confederation has signed up pharmacy chain Pague Menos as a new sponsor of the country’s national football teams.