FX Ball to make London debut at Sports Decision Makers Summit

The spectacular sport of FX Ball, which earlier this year became the first new sport to be showcased by Le Tremplin, the Paris-based sports and technology accelerator programme, has signed on as a sponsor of the Sports Decision Makers Summit, London.

The Summit, at The Rosewood, High Holborn on July 9 and 10, will provide a platform for FX Ball to reach an audience of C-suite executives and administrators from sports governing bodies, broadcasters, agencies, tech companies and other specialists from across the sports business spectrum.

FX Ball is a revolutionary cross-over sport which adds a multi-dimensional and hi-tech approach to foot sports by combining the skills of football, freestyling, sepak takraw, beach soccer and foot volley in a sport played in a specially constructed Pentadrome.

The spectacular, skill-packed sport is played by two teams. The Pentadrome court is divided by a ramp and teams score points by hitting numbered targets around the court while aiming to ensure that their opponents are unable to keep the ball in play.

According to CEO and inventor Henrik Jessen, FX Ball can be enjoyed irrespective of age, gender or even skill level.

“The rules are written to adapt to different skill levels and encourage participation. Even if you are not particularly skilful, you can just get out into the Pentadrome and have fun,” he said.

A key element of the sport is that it is designed to encompass digital and social media.

“It is really a hybrid. On a tournament level, fans are encouraged to use their smartphones to really get involved. They can, for example, vote for their MSP – Most Spectacular Player – which creates a competition within a competition and encourages players to push themselves to the limits.

“But most importantly this is a such fun sport for the players and the audience even without gamification. This is important since this is the key that will make this work,” he said.

The Sports Decision Makers Summit will deliver authoritative and stimulating keynote addresses and insightful panel discussions designed to deliver the intelligence members of the C-suite audience need to make smarter business decisions.

Keynote speakers include Matchroom Sports’ Eddie Hearn, Timo Lumme, managing director of television and marketing at the International Olympic Committee, IAAF chief executive Jon Ridgeon, and Andreas Zagklis, secretary general of basketball’s world governing body Fiba. They will be joined by a host of other C-suite executives and influencers at a blue-chip event designed for those whose decisions shape world sport.

Organised around a series of business-critical subject strands, the Sports Decision Makers Summit ushers in a new era of tightly focused, data-driven events. The Sports Decision Makers Summit agenda will embrace media, sponsorship, the game day experience, fan engagement, esports and finance.

For more information on the Sports Decision Makers Summit, London, click here.