Extreme sports channel expands out of Europe

The channel, which broadcasts sports such as mountain biking, surfing and snowboarding, will now reach homes in over 22 territories in the Middle East and Africa including Egypt, Saudi Arabia, Kuwait and the UAE.
Peter Einstein, president of Showtime, comments: “With its focus on emerging street lifestyle, the Extreme Sports Channel reflects the demographics of the Middle East where more than 72 percent of the population is under 25 years old.”
The Extreme Sports Channel has also recently tied up content deals in Poland, Russia, Iceland and Telecom meaning it is now available in five languages in 44 countries.