ESPN, The Walt Disney Company and Special Olympics have agreed a two-year global initiative to unite people with and without intellectual disabilities through the Special Olympics Unified Sports programme.
The collaboration expands on Disney’s and ESPN’s 30-year commitment to Special Olympics. A multi-million dollar financial and in-kind investment, Disney and ESPN will support Special Olympics’ goal of registering one million Unified Sports participants, including athletes (individuals with intellectual disabilities), teammates (individuals without intellectual disabilities) and coaches by 2015.
ESPN will also help Special Olympics develop and strengthen the Unified Sports global brand through marketing assistance, target-market research and in-kind ads and public service announcements across ESPN platforms.
Eight target growth markets have been identified, including four US regions (Connecticut, central Florida, southern California/greater Los Angeles and Seattle) and four global areas (Argentina, Brazil, India and Mexico).