HomeNewsBusinessBasketballUnited Kingdom

English basketball expands reach

National governing body England Basketball and the British Basketball League (BBL) will be working more close together to expand the game’s reach, following the surge of interest in the sport after the 2012 London Olympics.

This past season has seen basketball’s three domestic finals at Birmingham’s NIA venue, Glasgow’s Emirates Arena, and at Wembley Arena attract over 20,000 spectators, and like-for-like attendance at the top clubs are up 27 per cent for the recently completed 2012/13 season. A new franchise will be in Birmingham in the new season, and London Lions are moving to London 2012 Olympic arena The Copper Box.

Grassroots activities by England Basketball and BBL Foundation are also expanding significantly, particularly around the 3×3 form of the game. Basketball has seen the greatest increase in participation in England amongst all team sports, and is now ranked third in team sports for regular participation, behind only football and cricket.

Jan Hagen, England Basketball’s new chairman, said, “I am excited about the tremendous potential in the sport following my recent appointment as chairman, and I believe we have a great opportunity to drive participation in the sport by working with the BBL, the top clubs, and other partners.

“England Basketball will be actively looking to work with other basketball specific and multi-sport partners as part of its new strategy and more collaboration projects will follow in due course."