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EBU: Tour de France viewing hours up 10.5 per cent in 13 markets

(Photo by Tim de Waele/Getty Images)

The European Broadcasting Union, the umbrella body of mainly public-service broadcasters, has announced that total viewing hours for this year’s Tour de France have risen by 10.5 per cent in 13 leading European markets.

Across the first nine stages of this year’s Tour, the number of hours viewed has risen to 174.14 million, up from 157.63 million in 2019.

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