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Cricket West Indies signs up Castore in kit supply deal

(Photo by Michael Steele/Getty Images)

Cricket West Indies has added starts-up sportswear brand Castore as its new kit supplier.

The deal was brokered by sport marketing agency Pitch International and has a duration of three years.

It covers all test and limited over matches for West Indies men’s women’s and youth teams  from May this year and also incorporates training kit.

The news marks the end of Cricket West Indies and Australian sporting goods manufacturer BLK, whixh signed a three-year kit supply contract in 2017.

As part of the new agreement, Castore will also hold the rights to merchandise replica West Indies Kit.

The Liverpool-based brand rose to prominence last year as kit sponsor to British tennis star Andy Murray, who is also a shareholder and board advisor to the company as part of the five-year plus deal.

According to The Drum, the contract with Murray is worth £8m (€9.4m/$10.6m) a year.

Castore was founded in 2015 after Tom and Phil Beahon decided to ditch professional sport for the apparel business. Previously, the brothers players at Liverpool, Manchester United and Tranmere Rovers in the academy teams.

Tom Beahon said: “We started the business when we saw a clear gap in the market for a premium challenger to the global brands that dominate the sportswear space.

“Our idea was to differentiate Castore to those big brands through the use of advanced engineering, technical innovation and very simply to create superior quality garments that help make athletes better, help improve athletic performance.