CEV’s 10-year betting rights deal met with opposition

CEV Champions League Women 2020 quarter final between VakifBank and Dinamo Moscow (Photo by Ahmet Dumanli/Anadolu Agency via Getty Images)

The recent sale of betting streaming and data rights by the European Volleyball Confederation (CEV) has become a subject of contention among stakeholders in the sport seeking to understand the rationale for selling the rights for a 10-year term and not running a competitive tender process.

The CEV announced a ‘long-term’ agreement with IMG Arena, the betting arm of the IMG agency, in the middle of March, covering rights to club and national team competitions across volleyball, beach volleyball and snow volleyball. The exact length of the deal was not disclosed.

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