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Canada’s Bell Media continues to break viewing records at World Cup

Alphonso Davies of Canada (L) during World Cup match against Morocco on December 1, 2022 (Photo by Eric Verhoeven/Soccrates/Getty Images)

Canada’s second match of the 2022 Fifa World Cup last Sunday was the most-watched Fifa World Cup group-stage match ever in the country.

The loss to Belgium averaged an audience of 4.4 million viewers on Bell Media-owned networks CTV, TSN and RDS. The audience peaked at 5.4 million viewers, according to audience research company Numeris. 

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