Following the proposal of the initiative in May, CAF on Tuesday formally concluded a contract with B4, a company associated with Lagardère Sport and its subsidiary Sportfive. African football’s governing body believes the centralised approach will bring greater financial benefits to its members, outlining that each association is expected to receive a minimum of US$23 million.
The contract includes media and marketing rights for each of the World Cup qualifying matches. CAF revealed that a minimum of 10 stadium advertising boards will be exclusively reserved for member associations to exploit, while the host federation and host broadcaster will be entitled to broadcast each home match live on a free-to-air basis. The African qualifiers for Brazil 2014 will begin in November and will involve 52 countries.
A CAF statement read: “CAF president (Issa Hayatou) said one of the objective of this contract is to give less privileged countries an opportunity to expose their matches on international platforms, considering the challenges facing some African countries in putting an up to standard TV production. Mr Hayatou also added that this agreement will allow a substantial increase of revenues for a vast majority of football associations thanks to the solidarity approach taken.”