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Buenos Aires 2018’s Larrosa named IOC digital engagement, marketing director

Leandro Larrosa (Image: IOC)

The International Olympic Committee has appointed Leandro Larrosa as director of digital engagement and marketing (DE&E).

The Argentina-born communications and marketing expert joins the IOC with experience in building brands and leading digitally innovative programmes in both Latin America and Europe. He will join the senior IOC leadership team and report to the director general, Christophe De Kepper.

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