The CAA Sports division of US entertainment and sports giant Creative Artists Agency has agreed a deal to acquire London-based sports marketing agency brandRapport.
Founded in 1981, brandRapport works with brands such as Allianz, Jaguar Land Rover, Nestlé, Prudential and Samsung, providing services covering brand engagement strategy, activation, PR, event management, digital and social media.
Terms of the deal were not disclosed, but CAA Sports said it will further solidify its leadership position in the areas of sports corporate consulting and experiential marketing. BrandRapport’s 25 employees will join CAA Sports Consulting, and will be based in CAA’s London office. Working under global head of CAA Sports Consulting Greg Luckman, brandRapport’s Andy Kenny will serve as head of CAA Sports Consulting London, guiding the team’s efforts in the UK.
“Corporate consulting is a growth area for CAA Sports, and in the four years since we moved into this space, we have assembled an industry-leading team of sports marketing executives who work on behalf of more than 30 iconic global brands,” Luckman said. “As we further expand our international marketing capabilities, we know that Andy and his team at brandRapport will fit seamlessly into CAA’s collaborative culture. Their entrepreneurial spirit and relentless commitment to providing world-class service will yield tremendous results for our clients.”
CAA Sports Consulting launched in October 2011, and today advises, manages, and activates on more than $2bn (€1.85bn) in sponsorship rights deals on behalf of global brands such as JPMorgan Chase, Emirates Airline, Time Warner Cable, Farmers, Zurich, and Mondelēz.
The acquisition of brandRapport marks the fourth company acquired by CAA Sports in less than eight months. In June, CAA acquired corporate hospitality firms Goviva and Beyond Sports & Entertainment to combine forces with Inside Sports & Entertainment Group, which the agency acquired in 2014, to become CAA Premium Experience.
In April, CAA Sports acquired Fermata Partners, a specialised consumer products licensing agency focused on colleges and universities, global football clubs, and sports and lifestyle brands. CAA Sports also purchased veteran player agent Todd France’s 5 Star Athlete Management in September to join CAA Sports’ Football division, which represents more than 130 athletes in American football league the NFL.
Commenting on the CAA Sports takeover, Kenny said: “CAA’s stature, expertise, and uniquely powerful set of global relationships opens up huge opportunities for our team, and our clients, and that is tremendously motivating.”
CAA's headquarters (pictured) are in Los Angeles, US.