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Biofreeze secures naming rights to Golden State Warriors’ practice facility

The Golden State Warriors have expanded their partnership with pain relief brand Biofreeze, which has secured the naming rights to the National Basketball Association team’s new practice facility.

The 25,349 square-feet Biofreeze Performance Center is located at Chase Center, the Warriors’ new 18,064-seat privately-financed sports and entertainment arena in San Francisco’s Mission Bay neighborhood.

The training facility features two full-length basketball courts, six basketball hoops, a 4,000-square-foot weight room, the team’s locker room, training and treatment areas which includes a sauna, a cryo-treatment chamber, and a hydro room with float tanks and an underwater treadmill. Additional amenity spaces include a kitchen, team lounge, a barber shop, and a cinema. The court area also has a facial recognition tracking system capable of measuring individual shots.

The locker room, which includes a ceiling that resembles the roof of Oracle Arena – the team’s former stadium – has the team’s 2015 NBA Championship court inlaid on the floor in the center of the room.

Each player’s locker comes equipped with their own personal 32-inch television, and the circular design of the room fosters a connected team environment.

As part of a previous partnership, Biofreeze and the Warriors collaborated for the Training Days digital content series, which provided insight into the operations of the team’s medical staff.

Biofreeze – a product of Performance Health, which is headquartered in the greater Chicago area – has a jersey sponsorship with fellow NBA team the Portland Trail Blazers.