HomeNewsSponsorship & MarketingMulti-Sport

Beijing 2022 signs Grand Pacific Department Store as first diamond partner

Artists perform during the 1000-day countdown to the opening ceremony of the Beijing 2022 Olympic Winter Games. (Photo by Emmanuel Wong/Getty Images)

The 2022 Beijing Winter Olympics organising committee announced yesterday (Wednesday) that Beijing shopping mall Grand Pacific Department Store had signed on as its first diamond partner.

Han Zirong, the vice-chairman and secretary-general of the Beijing Winter Olympics organising committee, signed the deal at a press conference with Zhang Qizheng, the president of Grand Pacific Department Store.

Pu Xuedong, the director for marketing and development at the Beijing Winter Olympics organising committee said eight other domestic companies had indicated interest in taking up a diamond-level sponsorship to the Games.

Currently, apart from Grand Pacific Department Store, Beijing 2022 has signed up 17 sponsors, of which nine are Official Partners, six are Official Sponsors, and two are Exclusive Suppliers. All are Chinese brands except for European brand EF Education First, which became the event’s Official Language Training Services Exclusive Supplier last August. The company was also an Official Partner of the 2018 Winter Olympic Games in Pyeongchang, Korea.

Zhang, who is Taiwanese, is also the president of the Beijing-Taiwanese Business Association, and said to local media that he hoped the sponsorship would help build closer relationships between China and Taiwan.

“Actively participating in the series of winter sports meets in Beijing not only contributes to the country, but also creates good opportunities for the development of enterprises.

“The decision to become a diamond partner for the Beijing Winter Olympics is the fastest and most decisive business decision I have made in mainland China in recent years, as well as the most meaningful decision.

“I hoped that Taiwan-funded enterprises will seize this opportunity, actively participate in and promote cooperation, share business opportunities and develop together.”

Last month, China unveiled 26 measures to further open its economy to investors from Taiwan.