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Bauhaus returns to back EHF Euros in Infront deal

Erik Schmidt of Germany attacks during the Men's EHF Handball European Championship 2016 match between Spain and Germany (Photo by Adam Nurkiewicz/Getty Images)

Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.

Bauhaus will serve as an official sponsor of the men’s and women’s competitions as part of the agreement, which was brokered by Infront, the EHF’s exclusive media and marketing agency.

Bauhaus will benefit from TV-visible brand exposure through LED boards, floor stickers and interview backdrops.

The company joins Lidl, Liqui Moly, Intersport, Gorenje, Grundfos and Engelbert Strauss as an official sponsor of the men’s event, which for the first time will be co-hosted by three countries in the shape of Sweden, Austria and Norway. The event will take place from January 10-26, 2020.

The European Handball Federation’s 10-year media and marketing rights agreement with Infront and media company DAZN Group covers club and national team competitions and runs from 2020 to 2030. However, the agreement, which is worth in excess of €500m ($555.4m) in rights fees and services, excludes the 2020 EHF Euros as they were part of the previous Infront deal.

While broadcast and sponsorship rights to the EHF Euros are currently sold by Infront, broadcast and sponsorship rights to the EHF club competitions are sold by EHF Marketing, the continental federation’s in-house commercial arm.

The women’s EHF Euro 2020 competition will be co-hosted by Denmark and Norway from December 4-20.

Bauhaus also sponsored the 2016 EHF Euro competitions. The men’s event was held in Poland and won by Germany, while the women’s event was staged in Sweden and won by Norway.