Astro-owned eGG Network launches APAC esports racing series

Southeast Asian esports channel eGG Network, owned by Malaysian pay-television broadcaster Astro, has teamed up with former Formula One driver Alex Yoong’s Axle Sport to launch an online-only racing series with a prize pool of $15,000 (€12,700).

The E1 Championship is aimed at democratising entry into the motor sport sector and discovering the best drivers in the Asia-Pacific region.

The eight-round tournament will see participants racing on RaceRoom on international tracks in Asia, Europe and the US, beginning with Malaysia’s Sepang International Circuit on November 18.

The eGG Network operates in eight countries across southeast Asia and Australia. The channel broadcasts over 2,000 hours of live esports content a year and also hosts regional events in its supported territories.

Lee Choong Khay, Astro’s head of sports said, “We are thrilled to be working with Alex to launch the E1 Championship, the first home-grown sim-racing IP. There’s growing interest in e-motorsports, with close to 500,000 Malaysian fans tuning in to watch the eRacing GP SEA on eGG Network.”

According to Lee the eGG sports channel has a potential reach of 18m esports fans.

Earlier this year when the Covid-19 pandemic forced the cancellation of most motorsports events, Formula One, Formula E and Australia’s Supercars series all turned to virtual racing series, in an effort to keep their sponsors and fans engaged.