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Asian sports media ‘retains great potential’ but audiences now more difficult to monetise

Credit: Sportel

The pay-television-driven heyday in Asian sports media is over – but not all is doom and gloom, according to industry experts speaking during the ‘Masterclass Asia: The Big Picture’ panel which kicked off the Sportel Rendez-vous Bali today.

A boom period for media rights values, from the late 1990s into the mid-2010s, has now passed, but there remains huge demand for sports content across the region. Monetising that demand is the challenge in the new era.

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