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ADG and MEI announce partnership around sports industry events

ADG's Beijing Winter Sports Expo has capitalised on the growth of winter sports in China. (Photo by Lintao Zhang/Getty Images)

Chinese company Asia Digital Group (ADG) and the UK-based Major Events International (MEI) have announced a 'strategic collaboration' around their respective sports, cultural and entertainment industry events.

ADG runs sports industry events in China including the World Winter Sports Expo in Beijing and the 'China Sports Culture Expo and China Sports Tourism Expo'. The latter is an event run in collaboration with the Chinese government's General Administration of Sport.

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