Fiba named SportBusiness Ultimate Sports Federation

The International Basketball Federation (Fiba) has landed the title of SportBusiness Ultimate Sports Federation, in addition to winning three individual categories in the inaugural awards.

The addition of the Events Calendar and Strategy, along with the Commercial and Innovation award, comes after Fiba secured the Innovation category alongside the International Cricket Council (ICC) on Wednesday.

Fiba’s awards haul was more than any other international federation or association within the inaugural awards. The International Hockey Federation (FIH) came second overall, followed by the International Table Tennis Federation (ITTF) in third place, the International Equestrian Federation (FEI) in fourth place and the International Olympic Committee (IOC) in fifth. Thirty international sports federations and associations made the original cut for the prestigious title.

The overall winner and remaining two categories were announced at the SportAccord Convention in Sochi at a Breakfast Briefing hosted by SportBusiness Intelligence today (Thursday). The presentation of the trophy to Fiba was preceded by a panel discussion with three of the awards judges – Iain Edmondson (London & Partners), Lars Vallentin Christensen (Wonderful Copenhagen) and Paul Dunphy (SportBusiness Intelligence).

The top 10 ranking for the SportBusiness Ultimate Sports Federations/Associations was rounded out by the ICC, International Paralympic Committee (IPC), International Ski Federation (FIS), International Federation of Muaythai Amateur (IFMA) and International Judo Federation (IJF).

Head judge Rachael Church said: “Everyone on the judging panel was extremely impressed with Fiba across all the categories – from its governance structure and new competition calendar through to its consistent branding and commercial prowess. This is an international federation that is keen to reach new audiences and quick to engage with them and existing fans through all the platforms at its disposal. Fiba is an organisation that is not scared of change and therefore has implemented improvements across all levels – from governance through to creating new formats for the sport of basketball. Unified under a single logo and a simple but hugely effective tagline ‘We Are Basketball’, Fiba is a thoroughly deserving winner of our inaugural SportBusiness Ultimate Sports Federation Award.”

The Winners by Category:

Overall Winner – Ultimate Sports Federation of 2015

Events Calendar and Strategy

Global Popularity and Expansion

Marketing and Communications



Innovation (joint winners)

Governance and Transparency



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